Social Network Racer

Creative Direction

The Social Network Racer is a global campaign for Toyota's sports car called FT-86 II. We expressed the concept of FT-86 II which is to “enhance the excitement of driving,” by creating a Facebook game application. Any page on Facebook will transform into a 3D race course. The shape of the course is formed based on the users' name, and the wall posts, photos, and other information became the buildings to create the racing environment. OFFICIAL PAGE

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