Creative Direction, Code

BLOCKED BANNER ADS TRANSFORMED INTO A PIECE OF INTERACTIVE ART. Banner ads have been an important part of the internet and its expansion, but nowadays people ignore and even want to block them by using "ad blocking" programs. To celebrate the 25th anniversary of the web, we wanted to give these poor things a chance to become the star, by transforming them into something fun and beautiful. We used the database of the "ad blockers" in a completely opposite way, automatically collecting these banner ads that are being blocked around the world. Real clickable banners became a part of an interactive art piece.

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