Life is Music

Tech Direction, Hardware Control

A PHENAKISTOSCOPE MUSIC VIDEO, ANIMATING ON 189 SPINNING CDS. This is a music video for the Japanese band SOUR's new track “Life is Music.” The song sings about the circle of life and how music is its rhythm-maker. Based on this concept, we came up with an idea to turn a spinning CD into a phenakistoscope, an old-style animation device that uses images on a spinning disc. We created the entire animated music video with 189 CDs. These unique CDs were then sold on a special website as numbered limited edition art discs so fans could own a piece of the music video. The discs were also given to the supporters on crowdfunding sites GreenFunding and Kickstarter.

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